Wellgate Welcomes ‘The Entertainer’

Nine jobs, with the promise of more to come, will be created in Dundee as Wellgate welcomes The Entertainer, the fastest growing multi-channel high street toy retailer in the UK.


The Entertainer, which has 118 stores throughout the UK including three in Scotland, has signed a lease for a 3,300 square foot unit on the ground floor of Wellgate, joining occupiers including B & M, New Look, BHS, Iceland and Home Bargains.  The store is on target to open on Saturday 12 March 2016.

The award-winning toy retailer, which has seen profits soar in the last five years, is bucking the current trend across the retail industry and has plans to open further stores across the UK in 2016.   The Entertainer also donates 10% of its net annual profit to charity each year and will shortly announce which local charity it will be collaborating with.

Peter Aitken, Centre Manager commented, “We are delighted to welcome The Entertainer to Wellgate. It’s hugely encouraging to secure a new entrant to the City at the start of a new year, another footfall driver to add to our tenant mix, following hot on the heels of the Iceland relocation towards the end of 2015. As the only dedicated toy shop in Dundee city centre, we have no doubt that The Entertainer will attract and delight countless local families, and visitors from further afield and we wish them the very best of luck with their new shop.”

Children stepping into The Entertainer will be transported into a world of wonder, surrounded by all of their favourite toys, with friendly staff on hand to help guide families around the new store.

Gary Grant, Managing Director and Founder of The Entertainer added, “After experiencing such solid growth across the UK, we are pleased to announce the opening of the Dundee store. Wellgate offers a strong retail position for our store as it attracts large numbers of family shoppers who are demanding more toy shopping choice on the high street and within shopping centres generally. We look forward to bringing joy and wonder to the children of Dundee.”


For more information, images or samples please contact Hayley Robson at MI PR Global: hayley.robson@miprglobal.co.uk or call 01494 372130.

The Entertainer was founded by husband and wife team, Gary and Catherine Grant, in 1981. In recent years it has experienced strong growth and as a multichannel retailer it now has 118 high street stores across the UK and a website – www.TheToyShop.com that has over 18 million visits annually.

In September 2015, The Entertainer was awarded ‘Best Retailer of Preschool Licensed Products (age group 0-5)’ at The Licensing Awards. Now in their tenth year, The Licensing Awards brought together 1,400 retailers, licensees, licensors and suppliers to celebrate the achievements of all aspects of the industry.

In March 2015, The Entertainer was named in ‘The Sunday Times 100 Best Companies To Work For’, in the first year that the group have taken part. The Entertainer was ranked at number 82, after competing against more than 1,050 other businesses and organisations. The Entertainer was then awarded Specialty Retailer of the Year award at the Oracle Retail Week Awards ceremony which took place on 12th March 2015.

The Entertainer currently employs over 1,200 people in its stores, this number rises to over 1,900 on the lead up to Christmas, and a further 150 are based at its Head Office in Amersham.

The Entertainer donates 10% of its net annual profit to charity each year as well as encouraging employees to donate a portion of their salary to charity through Workplace Giving. The retailer is also an active member of the Pennies scheme, whereby customers are given the option to donate a few pence to charity at the till-point, on average generating £5,000 of donations each week.

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