As one of Dundee’s two main shopping centres, Wellgate has enjoyed a strong presence within the city centre since 1978.
Wellgate is home to a number of value-led retailers including New Look, The Perfume Shop, Home Bargains and Claire’s.
However, there is more to Wellgate than shopping. The centre is proud to be a community hub, with a vibrant events calendar ranging from free kids’ entertainment and activities during school holidays, to a more creative offering of exhibitions and performances attracting new and diverse audiences into the centre.
Events aside, there are many other reasons to pop in – Welfare Reform, for example, have an open service in the centre each Friday, reporting higher usage numbers than other sites where they operate. Meanwhile, the City Centre Chaplaincy, part of Church Workplace Chaplaincy Scotland, visit the centre regularly, meeting with customers, retail and centre staff with their ‘lend an ear’ work. Wellgate also offer information sites to a number of NHS, welfare and family support organisations as points of contact for people throughout the local community.
Grainger PR was approached by the Wellgate management team to assist with media relations in Autumn 2015, with the initial remit being to promote the many events, both collaborative and Wellgate-led, which take place throughout the year. Now playing a key role within the Marketing team, I also shout about the opening of new units such as The Entertainer in Spring 2016 and assist with crisis management, most recently with the unfortunate demise of a national, flagship store.
In June 2016, I delivered a one-day media training session to the management team in conjunction with Gary Robinson of Gary Robinson Communications.
Peter Aitken, Centre Manager, commented, “It was identified that, as a small shopping centre management team, there was a need to develop the skills to deliver media messages. Situations arise unexpectedly and the team need to deliver concise responses at a moment’s notice.
“Having worked with Gary and Claire, we asked them to help us put in place a strategy which would equip us to improve our presentation and delivery of on-the-spot interviews with media streams – for example, newspapers and live situations in radio and television.
“Following some meetings with Gary and Claire to identify what we needed, spending time with us to learn what we face, they built a course which entailed a full-day in the studio. Scenarios covered were very real to our work environment. Their support was fantastic, feedback was superb and we ended the day feeling much more confident. We’d highly recommend this duo for any PR and communication needs.”
Press Release (28/3/2017): Cracking Crafts Week at Wellgate!
Press Release (30/11/2016): Wellgate Welcomes Festive Retail Boost
Press Release (14/11/2016): Santa, Snow and Reindeer Herald Wellgate’s Festive Season
Press Release (2/11/2016): Free Science Fun While You Shop
Press Release (11/10/2016): Design your own V&A Time Capsule at Wellgate
Press Release (4/7/2016): Spirit of the Olympics – Huge Pool Table Arrives in Wellgate
Press Release (25/5/2016): Flushing Away Poverty
Press Release (11/5/2015): Oranges Sweeten Shopping Experience
Press Release (28/3/2016): From Ice-Cream and Lego to Circus Skills
Press Release (28/1/2016): Wellgate Welcomes The Entertainer
Press Release (18/1/2016): Dundee Communities Praised for Record-Breaking Generosity
Press Release (14/12/2015): Local Teenagers Frozen out of Kids’ Charity Campaign
Press Release (24/11/2015): Shop Staff Prepare for ‘Black Friday’ Late Shift
Press Release (17/11/2015): Reindeers, Snow & Carol Singing Mark Wellgate Festive Season
Press Release (9/10/2015): Free Family Fun for Octob’aar Holidays!
Peter Aitken, Centre Manager, Wellgate commented, “We are delighted to be working with Claire who, thanks to her many years of experience, is a safe pair of hands when dealing with the media. Not only does Claire publicise the many positive events and activities taking place within Wellgate, but helps us pinpoint new opportunities to promote. Claire is also reliable and trustworthy, and ready to assist us in reacting to more pressing and sensitive issues. We are very glad to have her on board, and look forward to working with her as Wellgate evolves in the months and years ahead.”
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