Empowering Communities to Make Change

The Challenge

Signpost International strives to end poverty and suffering through sustainable, community-led programmes, both locally and overseas.

In Dundee, the team tackles food waste and insecurity by turning surplus food into meals – over 44,000 since 2021 – distributed through foodbanks and larders. They also offer cooking workshops and provide food and activities for children during school holidays.

Internationally, they support communities in Uganda, Kenya and Malawi, with a focus on empowering women and girls through access to education, fair income, nutritious food and rights awareness.

Having previously managed communications in-house, the charity was eager to explore how strategic communication could help expand its reach, visibility and impact.

The Solution

Working closely with the charity, we are raising the profile of Signpost International both locally and nationally.

From community cooking classes and school holiday activities to collaborations with schools and universities, we spotlight the charity’s work through compelling, people-centred storytelling.

We also support the charity by crafting award submissions and compelling content for its quarterly newsletter, ensuring audiences stay informed, inspired and connected to their journey.

The Impact

After years of working quietly under the radar, Signpost International is gaining well-deserved recognition. People are talking about their mission, their work and their results.

Our PR efforts have helped attract more families to local activities, opened doors to new partnerships and supported the charity’s fundraising strategy by providing a steady stream of demonstrable impact.

Most importantly, our approach is rooted in empathy and respect, aligning closely with Signpost’s values of inclusion, dignity and empowerment.