Celebrating Scotland’s Creatives

The Challenge

More of an opportunity than a challenge, Tea Green Events celebrated its 10th anniversary in 2024.

To mark this milestone, owner Joanne McFadyen doubled the number of independent makers’ markets she brings to some of Scotland’s most prestigious cultural spaces each year, including V&A Dundee, National Galleries of Scotland, Kelvingrove Art Gallery and Museum, Bowhouse in Fife, and Aberdeen Art Gallery.

And that’s when our working relationship began!  Rightly so, Joanne was eager to mark the occasion by attracting more visitors and, most importantly, showcasing the incredible artists and designers whose talent makes her markets such a success.

To this day, I continue to promote Joanne’s markets, which are held in some of the most beautiful cultural spaces in Scotland, raising the profile of some of the most talented designers and makers in the process.

The Solution

Initially tasked with promoting the 10th anniversary milestone and celebrating the immense creative talent on show at these events, I went on to create an ambitious, Scotland-wide comms plan for Tea Green Events.

Working strategically through the different venues, I create a raft of bespoke, regional stories to celebrate the individual events, tapping into makers from different localities and highlighting the impact Tea Green Events make on the venues themselves.

Now, with 2026 in full swing, I’m actively working on the summer markets. Let the creativity commence!

The Impact

During the decade celebration alone, I secured over 20 pieces of publicity for Tea Green Events, from radio and TV to print, online and community magazines, driving footfall, building the Tea Green Brand and driving new designers and artists to get involved.

Makers and designers love being part of the Tea Green community and I love sharing their stories!