Published on 31 March 2015
Traders working within one of the most vibrant and dynamic parts of Dundee city centre plan to carve out a stronger identity, with associated branding and exciting events, if the Business Improvement District (BID) is voted through next week.
Collectively through their BID levy, businesses operating in ‘Downtown Dundee’ hope to create a strong and creative identity to attract people into this unique area which boasts everything from clothing, interiors and food shops to restaurants, apartments, offices and hairdressing salons.
Through the creation of a BID, a successful ‘Downtown Dundee’ model could essentially be applied to any other distinctive destinations within the city centre, proving that, by taking matters into their own hands, businesses can attract new visitors and like-minded businesses into the area in the process.
It is also hoped that ‘Downtown Dundee’ would also have a voice on the proposed BID Board.
Eligible businesses have until Tuesday 7 April 2015 to submit their vote for a Business Improvement District.
One of the local businesses who would benefit is Freedom Hairdressing.
Irving Miskell-Reid, Owner said, “Given that we have decided to locate ourselves here, we want to create an identity for the area which is undoubtedly the most happening area of Dundee and the focus for a host of cool indy shops, eateries and other businesses. But we need to shout louder and further about what we have and, by creating a strong image for the area which is after all just minutes’ walk away from the Waterfront and V&A, we are much more likely to attract people down here, giving them the experience they’re after, and boosting local independent businesses in the process. The key to our success will be working together, building on both the existing character of this area, and the huge potential that exists.”
Specifically, businesses within ‘Downtown Dundee’ hope to create a marketing strategy and plan which would include strong branding, a website, social media presence (in addition to the existing Facebook page) and robust communication systems, ensuring cohesion between participating businesses and other city centre groups. Exciting street events, with everything from outdoor cinema and music to food and drink, would also be explored, alongside street art, creative planters and floral arrangements.
An independent BID survey of 1800 customers of the city centre found that 76% were keen to see more distinct clusters of local independent shops and restaurants, 56% wanted to see more events and 60% would be encouraged to visit the city more through coordinated promotion of what is available.
The proposed ‘Downtown Dundee’ footprint would cover Exchange Street and Dock Street, up Castle Street to the High Street and up to Commercial Street to the junction of Seagate and High Street.
For more information, please contact Neil Cooney, BID Consultant – telephone (01382) 434642, email email@example.com or visit www.dundeecitycentrebid.co.uk, where a copy of the Dundee BID Business plan is also available.