Jigsaw to Solve Property Puzzle
Tayside Solicitors Property Centre has teamed up with a Dundee marketing agency to further enhance and protect its market share.
Working with Jigsaw Media, TSPC aims to boost its marketing output, including web design and development, online and offline marketing and public relations.
Every member of the 13-strong Jigsaw Media team, divided into Web/Design and Marketing, will be involved in the campaign, including three new full-time members of staff appointed within the last 12 months.
Managing Director Craig Simpson, who launched Jigsaw Media in 2013 following a 15-year career in marketing and media with Sky and Bauer Media, commented, “TSPC is an institution, the go-to when searching for your first or next home. While the market has evolved dramatically since TSPC launched over 50 years ago, TSPC has been a constant, with a strong and reputable brand which I, personally, have grown up with. To be approached to refine and maintain TSPC’s presence over the coming years, both online and offline, is an absolute privilege.
“We’ll support TSPC by expanding reach and enhancing brand awareness while diversifying their audience, whose expectations are always evolving. By harnessing the power of traditional and digital marketing, enhanced by the continual upskilling of our team, we will ‘speak’ to that wider audience, build engagement, and support TSPC’s commercial objectives as they go from strength to strength over the next 50 years.”
Angela Wallace, Centre and Operations Manager of TSPC, added, “We’re excited to be working with Craig and his team. We have requested that they realign our ambitions with our strategy and they have jumped right in! We have 54 years of healthy market dominance in marketing property in Dundee, Angus and North East Fife. We wanted to work with a firm that understood what we do and could demonstrate passion, integrity and care for our ambition to evolve and capture a new era of audience whilst still showing value to our core customers in their home buying and selling journeys.
“Finding the right house, navigating the process, receiving expert guidance, and having support throughout the journey is essential to turning a house into your home. Whether it’s a one-bedroom apartment in Dundee or a farmhouse in Angus, you can rely on TSPC. Our continuously evolving offerings ensure that our member firms can confidently say, “TSPC is the premier platform for advertising properties, reaching the widest audience of potential buyers.”
For more information, visit www.tspc.co.uk or www.jigsawmedia.co.uk
ENDS